video2brain - Learning Web Analytics | 694MB
Duration: 2h 47m | Video: AVC (.mp4) 1280x720 25fps | Audio: AAC 44.1KHz stereo
Genre: eLearning | Level: Beginner | Language: English
Accelerate Your Business by Understanding and Measuring Data
Analytics can be an extremely powerful tool for measuring and maximizing the value of your business, but many people find it boring, intimidating, or hard to understand. In this course marketing expert Matt Bailey shows you what analytics is, what it can do, and how it will change your online business. You’ll learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. You’ll also learn how to integrate and measure your SEO and social media campaigns so that you can measure the full benefit of each.
In this course you’ll learn how to develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.