Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity
Kogan Page | 2008 | ISBN: 0749450274 | Pages: 320 | PDF | 2.15 MB
Private labels, also known as “store brands” or “house brands,” have long been associated with inexpensive name-brand knockoffs. In recent years, however, retailers have begun marketing higher-quality products under their private labels. The result has been a huge increase in the market share of private label brands. Of every $100 spent around the world, $17 is spent on a private label. The private label industry is worth an estimated one trillion US dollars, and its growth is outpacing that of manufacturer brands.