Sub-Category: Marketing eBooks

This sub-category is located at Category: eBooks & Magazines » Business eBooks.

eBooks related to Marketing.

• Coursera - Statistics: Making Sense of Data (2013)

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  Coursera - Statistics: Making Sense of Data (2013)
  DVDRip | English | MP4 | 960 x 540 | AVC ~58 kbps | 15 fps
  AAC | 128 Kbps | 44.1 KHz | 2 channels | Subs: English (srt) | ~10 hours | 798 MB
  Genre: eLearning Video / Statistics and Data Analysis

  
  This course is an introduction to the key ideas and principles of the collection, display, and analysis of data to guide you in making valid and appropriate conclusions about the world.
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• MDTR Sales Masters - Ben Feldman DVD and CD Set

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  MDTR Sales Masters - Ben Feldman DVD and CD Set
  English | 4 AVI; 4 MP3; 5 PDF | Elearning | 789.81 MB
  Audio: mp3, 48000 Hz, 2 channels, s16, 128 kb/s
  Video: mpeg4, yuv420p, 720x480, 29.97 fps(r)
  Genre: Video Training

  
  The late Feldman, one of the industry’s top producers, fields provocative questions in this set of historic presentations.
  
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• Marketing Demystified by Donna Anselmo

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  Marketing Demystified by Donna Anselmo
  Published: 2010-07-26 | ISBN: 0071713913 | PDF | 400 pages | 6 MB

  
  The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more.
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• Marketing Excellence 2

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  Marketing Excellence 2 by Hugh Burkitt
  English | ISBN: 0956395910 | 2010 | MOBI | 252 pages | 8 MB

  
  Marketing Excellence 2 features 34 award-winning case studies from some of the world's leading brands, including Sky+, BT Business, Audi, Magners, O2, Waitrose, McDonald's, Aviva, Marks & Spencer, Shell, UPS, Virgin Atlantic and many more. Covering marketing applications from Customer Insight, Marketing Communications and Launching Brands to Global Branding, Social Marketing and Marketing for Sustainable Consumption - this books covers it all.
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• Services Marketing: Managing the Service Value Chain

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  Services Marketing: Managing the Service Value Chain by Manfred Bruhn, Dominck Georgi
  English | 2006 | ISBN: 0273681575 | 538 pages | PDF | 5 MB

  
  Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits. Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.
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• Retail Marketing Management, 2nd edition

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  Retail Marketing Management, 2nd edition by David Gilbert
  2004 | ISBN-10: 0273655116 | 467 pages | PDF | 3,5 MB

  
  For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples.
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• Essentials of Marketing, 2nd edition

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  Essentials of Marketing, 2nd edition by Franc Brassington, "
  2007 | ISBN-10: 027370818X | 568 pages | PDF | 10 MB

  
  Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between theory and practice by using fresh and topical case studies drawn from real-life, whilst focussing on the most important concepts and theories of Marketing.
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• creativeLIVE - Fundamentals of Business: The Personal MBA with Josh Kaufman (Day 1)

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  creativeLIVE - Fundamentals of Business: The Personal MBA with Josh Kaufman (Day 1)

  MOV | Video: h264, yuv420p, 1280x720, 23.98 fps(r) (eng) | 3.59 GB

  Genre: Video Training

  
  Master the fundamentals, hone your business instincts, and save a fortune in tuition! MBA programs don't have a monopoly on business knowledge - The Personal MBA will provide the foundation of knowledge that everyone needs to succeed in business. Join internationally best-selling author Josh Kaufman and creativeLIVE for a special LIVE 2-day workshop dedicated to guiding you through the tenets and teachings found in every MBA program in the country.
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• Brand Strategy 101: Your Logo Is Irrelevant - The 3-Step Process to Build a Kick-Ass Brand

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  Brand Strategy 101: Your Logo Is Irrelevant - The 3-Step Process to Build a Kick-Ass Brand
  2013 | ASIN: B00B4ZKTXI | 33 pages | EPUB | 0,4 MB

  
  Your Logo Is Irrelevant. No really, it is. Let me explain.
  It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).
  Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.
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• The Wealth Training Company - Trading Course

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  The Wealth Training Company - Trading Course

  MP4 / AVC, ~115 kb/s | 640x480 | Duration: 07:52:28 | English: AAC, 54 kb/s (1 ch) | 622 MB

  Genre: Trading

  
  The Wealth Training Company (WTC) was founded in year 2000. Since the first year WTC has been growing rapidly and soon became the market leader in the UK (and Europe) for stock market training. WTC has successfully trained more people to invest than any other stock market training company in Britain. It has been the No 1 choice for over 165,000 people in the UK and also attracted clients from abroad. WTC’s complimentary stock market training course is the most popular of its kind in the UK. WTC has maintained its number one position by providing very high quality training courses, that teach easy to follow and easy to apply investment strategies. This has resulted in 1000’s of graduate success stories and testimonials, with happy clients then referring friends and family.
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• 101 Small Business Ideas for Under $5000

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  101 Small Business Ideas for Under $5000 - Corey Sandler and Janice Keefe
  J.hn Wil,y & S-ns | ISBN: 0471692875 | 336 pages | PDF | 2,5 MB

  
  Cheap and easy ideas for starting a small business. 101 Small Business Ideas for Under $5,000 offers practical, real-world advice for turning ideas and skills into a successful small business. The book presents great ideas for simple small businesses that readers can undertake either full-time or in their spare time and covers all the issues readers need to know -startup costs, legal issues, accounting, taxes, and everything else.
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• The Ivy Portfolio: How to Invest Like the Top Endowments and Avoid Bear Markets

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  The Ivy Portfolio: How to Invest Like the Top Endowments and Avoid Bear Markets
  By Mebane T. Faber, Eric W. Richardson 2011 | English | EPUB | 240 pages | 1118008855 | 3.3 Mb
  

  
  
  A do-it-yourself guide to investing like the renowned Harvard and Yale endowments. The Ivy Portfolio shows step-by-step how to track and mimic the investment strategies of the highly successful Harvard and Yale endowments. Using the endowment Policy Portfolios as a guide, the authors illustrate how an investor can develop a strategic asset allocation using an ETF-based investment approach.
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• Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Site

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  Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites By Simon Salt
  
  2011 | 240 Pages | ISBN: 0789747219 | PDF | 7,5 MB

  
  
  
  Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments…craft and execute winning strategies on realistic budgets…measure activity and calculate ROI…avoid costly mistakes…and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits!
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• Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (2nd Edition)

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  Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (2nd Edition)
  2012 | ISBN-10: 0789749726 | PDF | 400 pages | 19 MB

  
  Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!
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• Branding Yourself - How to Use Social Media to Invent or Reinvent Yourself

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  Branding Yourself - How to Use Social Media to Invent or Reinvent Yourself
  Publisher: Q u e 2010 | 304 Pages | ISBN: 0789747278 | PDF | 6 MB

  
  Use Social Media to Build a Great Personal Brand–and a Great Career!
  Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and translate your online network into great jobs, great projects, and a great career!
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