Virtual Social Identity and Consumer Behavior
Publisher: M.E.Sharpe 2009 | 230 Pages | ISBN: 0765623951 | PDF | 5.5 MB
In the real world, an advertiser can usually identify the recipient of a persuasive communication.1 But in virtual worlds individuals are free to experiment with different identities; and it is not at all uncommon for veteran residents to have more than one avatar. For example, some people have one avatar that they use for work-related activities and another they inhabit to cruise nightclubs. They can alter their appearance, age, gender, or even choose to take on a nonhuman form.
Consumer Reports - April 2012
English | 100 pages | HQ PDF | 90.49 Mb
Before your next purchase, be it a big investment or minor indulgence, you want to make sure you're getting the best product out there at the best price.
Steven S. Posavac, "Cracking the Code: Leveraging Consumer Psychology to Drive Profitability"
331 pages | M E Sh.rpe Inc | 2012 | ISBN: 076562964X, 0765629658 | PDF | 2 MB
Filled with solid, actionable information and advice, this unique handbook focuses on how knowledge of the principles of consumer psychology can be used to improve managerial decision making and organizational performance.
Consumer Reports - March 2012
English | HQ PDF | 64 pages | 50 Mb
Before your next purchase, be it a big investment or minor indulgence, you want to make sure you're getting the best product out there at the best price.
Consumer Reports - February 2012
English | 64 pages | HQ PDF | 55.50 Mb
Before your next purchase, be it a big investment or minor indulgence, you want to make sure you're getting the best product out there at the best price. But thoroughly researched, unbiased reviews are hard to come by. That is why Consumer Reports has been a mainstay in buying guides since 1936, keeping readers informed on the best products, from cars to tools and appliances.
Consumer Gadgets: 50 Ways to Have Fun--and Simplify Your Life--with Today's Technology
272 pages | Sep 22 2010 |ISBN: 0131827847 | PDF | 5.5 Mb
In Consumer Gadgets: 50 Ways to Have Fun and Simplify Your Life with Today's Technology...and Tomorrow's, Nicholas D. Evans explores fifty of the hottest topics in consumer-oriented technology. He takes an activity-centric approach to show how you can simplify your life using some of these new gadgets and services that are available today, together with a glimpse into some of the future things to come.
From Concept to Consumer: How to Turn Ideas Into Money
192 pages | Sep 22 2008 |ISBN: 0137137478 | PDF | 1.5 Mb
This is a fascinating, convincing,and highly detailed discussion of the innovation-and-marketing process as it actually works. Phil Baker has helped me understand how the modern, global high-tech industry actually works, and anyone who shares that curiosity will benefit from reading his book
Douglas J. Lamdin, "Consumer Knowledge and Financial Decisions: Lifespan Perspectives"
355 pages | Sp nger | 2012 | ISBN: 1461404746 | PDF | 3,1 MB
It’s no secret that financial literacy skills are crucial to consumers’ lives: between today’s complex picture regarding credit and mortgages and the many changes in health insurance and pension programs, failure to follow the money can be devastating. But not all consumers learn the skills—and not all experts agree on a definition for financial literacy.
Electronic and Electrical Servicing, 2 Ed: Consumer and Commercial Electronics
Newnes | 2007-11-25 | ISBN: 0750669888 | 328 pages | PDF | 1,6 MB
Electronic and Electrical Servicing provides a thorough grounding in the electronics and electrical principles required by service engineers servicing home entertainment equipment such as TVs, CD and DVD machines, as well as commercial equipment including PCs.
Consumer Behavior: Building Marketing Strategy, 11th edition by Delbert Hawkins, David Mothersbaugh and Roger Best
McGra w-Hi ll | 2009 | ISBN: 0073381101, 0077294106 | 832 pages | PDF | 30 MB
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Consumer Reports - January 2012
English | 60 pages | HQ PDF | 50.50 Mb
Before your next purchase, be it a big investment or minor indulgence, you want to make sure you're getting the best product out there at the best price. But thoroughly researched, unbiased reviews are hard to come by.
Consumer Reports Magazine - 2011 Full Year Issues Collection
12 Issues (Monthly) | PDF | English | 690MB
Ratings, recommendations, reliability reports, safety and price comparisons from the world’s largest consumer testing center. Helps consumers make better choices for everything from cars to cell phone service. The only magazine of its kind: Expert, independent, nonprofit. 100% unbiased. Consumer Reports accepts no outside advertising.
Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki
Spri er | 2010 | ISBN: 3540778284 | 250 pages | PDF | 1,8 MB
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation.
Consumer Reports - December 2011
English | 76 pages | HQ PDF | 60.50 Mb
Ratings, recommendations, reliability reports, safety and price comparisons from the world’s largest consumer testing center. Helps consumers make better choices for everything from cars to cell phone service. The only magazine of its kind: Expert, independent, nonprofit. 100% unbiased. Consumer Reports accepts no outside advertising.
Consumer Reports - December 2011
English | PDF | 76 pages | 31.8 Mb
Ratings, recommendations, reliability reports, safety and price comparisons from the world’s largest consumer testing center. Helps consumers make better choices for everything from cars to cell phone service. The only magazine of its kind: Expert, independent, nonprofit. 100% unbiased. Consumer Reports accepts no outside advertising.
