Digital Tutors – Understanding the Relationship Between Logo, Identity, and Brand 2013
English | Audio: aac, 44100 Hz, stereo | FLV | Video: h264, yuv420p, 1280x720, 15.00 fps(r) | 386 MB
Genre: Video Training
Understanding the relationship between a logo, an identity and branding is critical for a graphic designer.
While these three are all related, they are in fact very different. In this course we will begin to explore this relationship by walking through the creative process for our client, mantra spa.
After taking a moment to learn the difference between a logo, an identity and a brand, we will learn about the creation of a creative brief for mantra spa. Next, we will continue through the creative process learning about concepts come up with during sketching and the building of the logo in Illustrator.