Lynda - Yo Santosa, Branding Expert | 433MB
Duration: 0h 24m | Video: AVC (.mp4) 1280x720 24fps | Audio: AAC 44.1KHz 2ch
Genre: eLearning | Level: Appropriate for all | Language: English
Yo Santosa took a big leap when she decided to quit her job as a motion graphics artist. But her fledgling design agency, Ferroconcrete, has gone on to create award-winning branding campaigns for companies like Pinkberry, TNT, and TBS. As Yo explains it, there are parallels. Branding, like film, is about storytelling. But instead of telling a story over a few minutes or hours, a brand's story is told over a period of months, years, or even decades.