Google Website Optimizer Essential Training
Flash Video | MOV / AVC, ~754 kb/s | 960x540 | Duration: 3 hours 37 mins | English: AAC, 160 kb/s (2 ch) | 672 MB
Genre: SEO, Web Design, Development / Programming
In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics.