The Idea Hunter: How to Find the Best Ideas and Make them Happen
by Andy Boynton, Bill Fischer
192 pages | 2011 | English | ISBN: 0470767766 | EPUB + MOBI + PDF | 3 MB
A different way of discovering and developing the best business ideas
Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places.