Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures
Publisher: Wharton School Publishing | ISBN 10: 0131423983 | 2004 | PDF | 256 pages | 1.6 MB
The first complete framework for successful high-tech entrepreneurship! Most efforts at starting a new business fail. But yours can succeed if you find the right market and understand the key success factors. This book shows how. Drawing on compelling new research, Dr. Scott Shane reveals the drivers behind the world's successful knowledge-intensive startups, and helps you align the same drivers behind yours. Discover how to identify business opportunities that can support high-growth tech-based businesses, and refine your concept for even greater potential. Learn how to predict demand for products that don't exist yet... measure adoption and diffusion patterns... protect intellectual property... create high barriers to entry... exploit competitors' weaknesses... manage risk in high-risk ventures... and much more.