Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

During my twenty-year career as an advertising executive, I was responsible for hundreds of millions of dollars spent on building powerful brand relationships. Yet, at the end of the day, I was never able to give our clients something they really wanted: deep, intimate knowledge about their customers. This book shows how, by utilizing precision marketing techniques, companies can uncover that intimate knowledge–and, ultimately, create increased shareholder value. The insights are illuminating, compelling, and highly actionable.

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The Strongest Link: Forging a Profitable and Enduring Corporate Alliance

What does it take to build a successful corporate alliance? The dramatically high failure rate -- estimated at 60 to 75% -- suggests that alliance managers often lack the knowledge and skills to determine strategic fit, negotiate win-win agreements, align organizational cultures, and -- perhaps most important of all -- get people to work together productively. This book provides the practical guidance needed to make alliances work. In The Strongest Link, strategic alliance experts Slowinski and Sagal draw on over 40 years of experience working with companies to form strong, profitable collaborations, including AT&T, NEC, Battelle, Eli Lilly, and Procter & Gamble. Packed with stories of these and other companies, the book features exclusive, proven methodologies for planning, structuring, and negotiating an alliance, as well as strategies for training participants in collaborative management.

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Simple, Quick & Profitable Portrait - Lighting, Shooting, and More

World-class photographer Will Crockett takes you inside real shooting sessions to explore his premium quality yet super-speedy methods. Twelve different real-client photo shoots are documented by the ShootSmarter video crew in this over 2 hour DVD to show every detail of Will’s famous “Kill It and Bill It” photography techniques.

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Options Made Easy: Your Guide to Profitable Trading (2nd Edition)

Download Description:

"In Options Made Easy, Second Edition, Guy Cohen clearly explains everything you need to know about options in plain English so that you can start trading fast and make consistent profits in any market, bull or bear!

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Simple Quick And Profitable Portrait Lighting Shooting And More

World-class photographer Will Crockett takes you inside real shooting sessions to explore his premium quality yet super-speedy methods. Twelve different real-client photo shoots are documented by the ShootSmarter video crew in this over 2 hour DVD to show every detail of Will's famous "Kill It and Bill It" photography techniques.

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