CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
Kogan Page | 2002-08-21 | ISBN: 0749436964 | 700 pages | PDF | 1,6 MB
* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today
* First book to apply CRM to financial services, and in a global scale
Includes Financial Services research in the USA and Canada
* Reviews how North American financial services companies compare with their global counterparts
* Analyzes how North American and European retail banks compare in Customer Management
Customer Relationship Management, CRM, has been one of the strongest areas of management focus in financial services companies throughout the world over the last five years.