Effective Personal Communication Skills for Public Relations
Effective Personal Communication Skills for Public Relations (PR in Practice)
219 pages | Publisher: Kogan Page | October 7, 2006 | English | ISBN-10: 074944407X | PDF | 6MB
Make ideas contagious through every channel of communication
Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.
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MySQL: Essential Skills
Publisher: McGraw-Hill Osborne Media | ISBN: 0072255137 | edition 2004 | CHM | 371 pages | 14,37 mb
An introductory look into the most popular open source database. Get step-by-step instruction from installing MySQL, manipulating it, and basic reporting, to advanced reporting, interfacing programs, and backups. An accessible introduction to a powerful database, featuring progress checks, exercises, and Ask the Experts sections in each chapter.
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Speed Mathematics: Secret Skills for Quick Calculation
2003 | 272 pages | ISBN:0471467316 | PDF | 20 Mb
Using this book will improve your understanding of math and have you performing like a genius!
People who excel at mathematics use better strategies than the rest of us; they are not necessarily more intelligent.
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After Effects Apprentice: Real-world Skills for the Aspiring Motion Graphics Artist, Second Edition
336 pages | Jun 12, 2009 |ISBN:0240811364 | PDF | 30 Mb
New to the 2nd edition:
* All instructions, screen shots, Guided Tour video training movies, and project files updated for After Effects CS4. CS3 and CS4 features have been integrated throughout, including the pervasive use of Shape layers, Layer Styles, and Brainstorm
* More integration with other Adobe applications, including using After Effects with Illustrator, Photoshop (including new Vanishing Point and 3d Layer exercises) and Flash CS4
* Redesigned first and last lessons, including an all-new final project that walks through the creation of a widescreen broadcast TV promo
* Free bonus chapters on the DVD from other books on Photoshop, Cinema 4D, Flash, and broadcast design
* Coupon for 15% off stock footage from Artbeats on DVD
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Mad Skills Motocross RIP Unleashed
Release: 5 November 2009, by Unleashed
Genre: Racing
Developer: Turborilla
Language: En
Size: 52.3 MB (3% repair) RS
A motocross game that focuses on pure, simple fun. Race like a mad man. Do backflips over spectacular jumps. Land perfectly, full throttle, and off you go.
You will collect achievement-like stars for tricks. You will get power-ups that might seem silly and useless at first. But these power-ups will be very useful once it ‘clicks’ for you and you figure out when and how to use them.
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3D Mind - Essential Skills
3D Mind - Essential Skills | 760 MB
2 DVD set of the popular change process, 3D Mind. This is the updated 2007 version. Presuppositions of the 3-D Mind Problems are a symptom and not the cause. Beliefs are constructed of a group of associated emotional states. Balancing is more important than overpowering or removing problems. Where you are now is much more important than how you got here. Reality is nothing more than the filter that you look at the world through. Change your filter and you will change your world.
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The 5 Essential People Skills (Audiobook)
English | Nightingale-Conant (January 3, 2005) | ISBN: 0743539850 | M4A 1411kbps | 426 MB
Have you ever walked away from a conversation full of doubts and insecurities? Do you feel as if you've lost a little ground after every staff meeting? Most of us are either too passive or too aggressive in our business life, and we end up never getting the support, recognition, or respect that we desire.
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30.10.2009
Photoshop CS4: Essential Skills (Photography Essential Skills)
English | 480 pages | Focal Press (December 8, 2008) | ISBN: 0240521242 | PDF | 34.9 MB
This inspirational guide to creative image editing will help you master the essential features and tools of Adobe Photoshop CS4. Broken into three parts to form a structured, self-study guide, Photoshop CS4: Essential Skills covers the foundation skills and more advanced techniques you need to enhance photographs creatively and professionally. Practical, step-by-step imaging projects then give you the chance to practice your skills and see what you can achieve with the right tools and knowledge.
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20.10.2009
Essential Computing Skills: For Working Women or Returners
English | 265 pages | How To Books Ltd (29 Jul 2005) | ISBN: 1845280547 | PDF | 24.4 MB
This book is for anyone either starting in, or returning to, the workplace and worried about their computer skills. It can be used: before making job applications; to feel confident you are computer literate; to prepare for any IT demands at work; to make sure you are up-to-date; and to learn about appropriate IT qualifications. At your desk, you can use it: to keep as a reference guide; to be ready for any unfamiliar task; to master a wide range of common IT activities; to work confidently with shared files; and to get yourself organised.
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A Guide to Lean Six Sigma Management Skills
English | 166 pages | Auerbach Publications (June 22, 2009) | ISBN: 142008416X | PDF | 5.8 MB
Authored by Dr, Howard Gitlow, one of the most respected Six Sigma Master Black Belts, this well-organized volume demonstrates the implementation of quality improvements into the all areas of the workplace from the shop floor through a company’s executive offices. Illustrating his points with a number of case studies, the book provides a compelling argument as to why Six Sigma should be the preferred approach. It also explains how to build an organization that both encourages and values the input of quality teams, and details the steps they must take to implement and maintain lean initiatives.
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The Unwritten Rules of PhD Research (Study Skills)
240 pages | Dec 12, 2004 |ISBN:0335213448 | PDF | 5 Mb
This book looks at things the other books don’t tell you about doing a PhD - what it’s really like and how to come through it with a happy ending! It covers all the things you wish someone had told you before you started:
* What a PhD is really about, and how to do one well
* The "unwritten rules" of research and of academic writing
* What your supervisor actually means by terms like "good referencing" and "clean research question"
* How to write like a skilled researcher
* How academic careers really work
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The 30 Day MBA: Learn the Essential Top Business School Concepts, Skills and Language Whilst Keeping Your Job and Your Cash
The 30 Day MBA: Learn the Essential Top Business School Concepts, Skills and Language Whilst Keeping Your Job and Your Cash
by Colin Barrow
336 pages | Kogan Page (March 28, 2009) | 0749454121 | PDF | 5.2 Mb
The 30 Day MBA demonstrates that going to business school is not the only way to acquire an MBA skill set - and that there are ways to gain the same knowledge, while saving both time and money. This book covers the essential elements and core disciplines in a top MBA program.
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02.10.2009
Killer Presentation Skills Second Edition
Killer Presentation Skills Second Edition | 3.1 GB
Killer Presentation Skills is a 90-minute video that will change forever the way you think about speaking in public.
Although speaking to a group is reported to be the Number 1 human fear, the truth is a bit more nuanced. The presenter in this video, author, speaker and trainer Doug Jefferys, clearly demonstrates that we only BELIEVE we fear public speaking because our most common behaviors when in the spotlight produce exactly the same physiological responses as when we are genuinely facing a life-threatening event.
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01.10.2009
Survive!: Essential Skills and Tactics to Get You Out of Anywhere - Alive
384 pages | Dec 12, 2008 |ISBN:0061373516 | PDF | 8 Mb
Product Description:
From the sun-scorched sands of the Kalahari to the snake-infested jungles of the Amazon, Les Stroud has made a life of surviving in the harshest—and most remote—regions on Earth.
Now, the creator, producer, and host of the hit television program Survivorman transfers his decades of knowledge and experience to the pages of Survive!, a practical guide that gives everyday readers a no-nonsense look at the real world of survival.
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How to Get a PhD - 4th edition (Study Skills)
240 pages | Dec 12, 2005 |ISBN:0335216846 | PDF | 7 Mb
Book Description:
This is a handbook for Ph.D. students, providing a practical, realistic understanding of the processes of doing research for a doctorate.
New to this edition: a section on increasingly popular professional doctorates such as Ed.D., D.B.A., and D.Eng; material for supervisors of overseas, part-time, and mature students; and a diagnostic questionnaire for students to monitor progress.
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