How to Win Campaigns: 100 Steps to Success
Earthscan Publications Ltd | 2005 | ISBN: 1853839620 | 160 pages | PDF | 1,8 MB
'The definitive guide to the campaigner's arts, a magisterial A to Z of how to win hearts and minds. Those without the time to read it from cover to cover will still find plenty to intrigue and enlighten them. The book should also be required reading in City boardrooms, if Rose's potential targets want to know what's heading their way'.