Zack O'Malley Greenburg - Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office
Unabridged edition 2012 | 5 hours and 36 mins | ISBN: n/a , ASIN: B004S8NFW0 | MP3 64 kbps | 161 MB]
"I'm not a businessman. I'm a business, man." —Jay-Z
Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he is first and foremost a business.
And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40 Club. He'll profit at every turn of your day.